Youth Ocean Carnival

The Youth Ocean Carnival (YOC), World Ocean Day Sydney is an annual music, art, science, sport and conservation event. It gathers the energy, passion and innovation of GEN Z youth towards a call to ocean action. The event brings together 5,000 youth across Primary Schools, Secondary Schools and Universities at Luna Park, Sydney and other Sydney Harbour locations.”

Over ten months I worked on 52 Projects for YOC, which entailed a full branding package from the ground up, including Sponsorship Pitch Decks, Programs, Social Media Advertising, 3D Installation Mockups and more.

Logo Design

The YOC logo was designed to reflect the vibrancy and effervescence of GEN Z Youth. The ‘Nighty’ typeface was used to impart a retro feel that aligns with current design trends. The font is given a curve to emanate the waves of the ocean. The logo’s circular frame was created from a time-lapse picture of a ferris wheel, giving the appearance of a sun, the perfect representation of the energy and fun of the event.

SYDNEY OPERA HOUSE EVENT // OCEAN PANEL

The Ocean Panel was an invitation-only luncheon organised by CollaborOCEANS and held in the Yallamundi Rooms of the Sydney Opera House. The event included an address from the executive director of World Ocean Day, Bill Mott, and a range of keynote speakers. It also featured a panel discussion focused on World Ocean Day, ocean conservation and the announcement of the Youth Ocean Carnival.

The event print material included table numbers, individual name cards, a quad-fold flyer, a guest seating plan, welcome posters, and a run sheet. The digital material had an event location guide, slideshow and projector background.

Extras

A vast amount of content was produced for the event including mockups for billboards, media walls, vehicles and installations, as well as social media posts, invites, illustrations and photo manipulations.

YOC Volvo Carwrap Artwork by James Peter Henry

YOC Migaloo Mockup Photos By Craig Parry

Editorial And Print Design

Ten books were designed, each serving as a unique resource for potential sponsors, grant applications, stakeholders, schools, government departments and participants. These books were designed to be both engaging and educational, fostering a deeper understanding of the importance of ocean conservation and the vision of YOC.

Web // IT

I was responsible for the Youth Ocean Carnival’s website from concept to final execution including design, development, hosting and maintenance. Furthermore, I functioned in an IT role establishing the organisation’s Google Workspace, Gmail signatures, and document templates for a streamlined workflow. I also implemented the Monday.com backend, which included setting up automation to enhance project productivity. The final stage involved conducting a comprehensive training session for staff members, empowering them to effectively utilize these resources including documentation and further tutorials.